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Do you know what Twitter is? You should—if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time.
But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.
Twitter Power shows you how to leverage the power of Twitter for instant business benefits—like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.
Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.
Success in business is about staying connected—to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how
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| Title: |
The Solution |
| Author: |
Joe Vitale |
| Format: |
Digital |
| Price: |
$10.98 (US) |
| ISBN: |
1-59659-392-3 |
| Available: |
May 2009 |
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Looking for answers to the challenges you face today?
Want to know how to thrive (not just survive) in today's tough times?
Dr Joe Vitale has THE SOLUTION!
Bestselling author and one of the standout stars of the hit movie "The Secret" Dr. Joe Vitale, goes beyond feel good pep talks to reveal the real SOLUTION to attracting miracles in every area of your life and transcending your problems.
Inspiring, enlightening and mind expanding, Dr. Vitale's “solution” involves a proven step-by-step methodology to quickly take you from "Victim" to "Victor!"
THE SOLUTION reveals:
- How to break free from victim mentality - so you can get on with your life
- How to release limiting beliefs about money and relationships once and for all
- How to release fear and find courage in every area of your life
- How to go from goal "setting" to goal "getting" faster than you can imagine
- Three time-tested ways to attract miracles in every area of your life
- The four-step path to true spiritual awakening
- Three words that are guaranteed to change your life (and the planet) forever
Discover THE SOLUTION today!
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The ultimate guide that will help you define yourself, achieve your goals, and make the right kind of lasting impression.
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. What you wear, how you sound, what you believe in, and how you present yourself are all factors that create that first—and lasting—impression. The key to successfully creating a personal brand lies in taking the disciplines of corporate and product branding and applying them to the individual in a simple, easy-to-use, actionable manner.
Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.
Using examples from corporate branding (Hallmark Cards, Harley Davidson, Starbucks), product branding (iPod, Diet Coke, and Big Mac) and celebrity personal branding (Brand Madonna, Brand Bono, Brand Michael Jordan, and Brand Hillary Clinton), MANAGING BRAND YOU gives you a step-by-step guide for
- conducting a self analysis,
- creating a unique identity,
- defining your objectives,
- discovering your passions,
- creating a plan,
- putting that plan into action,
- and monitoring your progress
"Wise and insightful, this audio book will help you identify what it is that makes you unique and communicate it in a way that guarantees your success."
- WHAT BRANDING CAN DO FOR YOU
"If you want to predict the future, create it."
— PETER F. DRUCKER
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| Title: |
Acing the Interview |
| Author: |
Tony Beshara |
| Format: |
Digital |
| Price: |
$29.98 (US) |
| ISBN: |
1-59659-268-1 |
| Available: |
September 2008 |
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Packed with more than 450 sample questions, this audio book gives job-seekers the guidance they need to get the job they want!
"The excellent book... includes a wealth of suggestions on how to walk out of an interview with a best offer."
- Joyce Lain Kennedy, syndicated career columnist
Wouldn’t it be nice if you could just walk into an employer’s office, sit down, relax, answer questions honestly—in short, "just be yourself" — and instantly get the job? Unfortunately, the real world doesn’t work like that. With people switching careers more and more often and the competition fierce for every position that becomes available, you’ve got to be primed for any question an interviewer may throw at you.
Packed with more than 450 sample questions, Acing the Interview gives you candid advice on answering even the trickiest and most unexpected interview questions. Written by the employment expert Dr. Phil called "the best of the best", this unique and powerful audio book helps you take charge of any interview situation. Having heard just about every conceivable interview question and answer since joining the placement and recruitment field in 1973, Tony Beshara knows firsthand what responses will get you hired. In this audio book, he arms you with the surefire answers that will keep you from getting weeded out from the large pool of eager applicants.
Acing the Interview helps prepare you for difficult—and sometimes even deceptively simple— questions, including:
- You really don’t have as much experience as we would like—why should we hire you?
- How many hours in your previous jobs did you have to work each week to get everything done?
- What do you consider most valuable—a high salary, job recognition, or advancement?
In addition, the audio book also arms you with many questions to ask prospective employers that could prevent you from making a big job mistake, such as:
- What would you say are the worst parts of this job?
- What are the major problems facing the company and this department?
- Why aren’t you promoting from within?
Acing the Interview takes you through the entire process, from the initial interview to evaluating a job offer, and even into salary negotiation. It’s a must-have guide that will enable you to get the job of your dreams.
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Did you know that in a landmark study, aerobic exercise was shown to be as effective as antidepressants? That women who exercise, lower their chances of developing dementia by 50 percent? That a revolutionary fitness program helped put one U.S. school district of 19,000 kids first in the world in science? That, in fact, exercise sparks new brain-cell growth? The evidence is incontrovertible: aerobic exercise physically transforms our brains for peak performance.
In Spark, John J. Ratey, MD, takes you on a fascinating journey through the mind-body connection, presenting startling new research to prove that exercise is truly the best defense against everything from mood disorders to ADHD to addiction to menopause to Alzheimer’s. He explains that the brain works just as muscles do—growing with use, withering with inactivity—and shows why getting your heart and lungs pumping can mean the difference between a calm, focused mind and a harried, inattentive self.
Filled with cutting-edge science and amazing case studies, Spark is the first audio book to explore the connection between exercise and the brain. And with a simple, targeted regimen to get your body moving and your mind in peak condition, it will forever change the way you think about your morning run—and, for that matter, the way you think.
"Bravo! Everyone can benefit enormously from this brilliantly documented, groundbreaking work."
- Edward M. Hallowell, MD, The Hallowell Centers
"Spark is just what we need. In mental health, exercise is a growth stock, and Ratey is our best broker."
- Ken Duckworth, MD, Medical Director for the National Alliance on Mental Illness
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For ourselves and for our loved ones ...
compassion and reassurance along with direct, honest fact.
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"Everyone approaching the end of life should hear this superb audio. In clear, practical terms it explains what you can do to achieve the peaceful death everyone wants but too few people have — particularly those not lucky enough to have a physician like Dr. Wanzer."
— Marcia Angell, M.D., Harvard Medical School, former Editor-in-Chief, New England Journal of Medicine
While every one of us hopes "to die well", this may not be possible without knowing our rights about care at the end of life.
- How can futile medical treatment be stopped?
- When might death be hastened?
- How can each of us retain control of these decisions?
The information in To Die Well is both comforting and empowering. Knowing our rights to refuse treatment, as well as legal ways to bring about death if pain or distress cannot be alleviated, will spare us the frightening helplessness that can rob our last days of meaning and connection with others.
Drs. Sidney Wanzer and Joseph Glenmullen do not shy away from controversy. They make clear what patients should expect of their doctors, including the right to sufficient pain medication even if it shortens life. They distinguish between normal sadness and depression. They also explain the ways to hasten death that are legal and possible for anyone, and those that require a doctor's help.
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The markets seem so crazy these days that an investor—and we’re all investors now with our 401(k)s, retirements and college educations to finance—hardly knows where to turn. While we struggle, the affluent seem to do just fine. How do they do it? Two words: asset allocation. No one knows this better than David Darst, one of the world’s foremost and visionary experts on what it take to make the most with your money.
Now Darst distills his immense knowledge into a gem of a guide that anyone can use. Based on a lifetime of clear thinking and innovative research borne out of decades of real-world experience, this audio book presents the art and science of asset allocation in a crisp, down-to-earth fashion. It’s like having your own chief investment strategist on call, just as the wealthy have, to guide you through the turbulent waters of the global financial markets as you learn:
- practical principles behind the process of managing your money in today’s challenging investment climate
- the substantial investment returns that the right mix of stocks, bonds, cash, gold, real estate, commodities, and other assets can bring to your portfolio
- the critical concept of correlation and how to spread your investments among uncorrelated asset classes to enhance returns and reduce the risks of long-term investing
The wealthy have long known—that 80% of investment returns are found to come from correct asset allocation. So whether you decide to do it on your own or with the help of a trusted advisor let Darst put you on a path that will help you maximize your returns and achieve your life goals.
"Darst delivers his wisdom like fine champagne: full of sparkle and so good you hate to finish it. All investors have much to gain from his sparkling advice."
- Peter L. Bernstein, author of Capital Ideas, Against the Gods, The Power of Gold, and Capital Ideas Evolving.
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From both an economic and monetary perspective, the United States is a house of cards-impressive on the outside, but a disaster waiting to happen beneath the surface. In a relatively short period of time, the country has gone from the world's largest creditor to its greatest debtor; the value of the dollar has declined; and manufacturing has given way to non-exportable services. While these and other issues could spell disaster for your financial well-being, the situation could also present unique opportunities-if you're prepared.
For more than a decade, seasoned Wall Street prognosticator Peter Schiff has not only observed the U.S. economy, but has helped his clients restructure their portfolios to reflect his outlook. What he sees today is a nation facing an economic storm brought on by growing federal, personal, and corporate debt; too little savings; a declining dollar; and lack of domestic manufacturing.
Here, Schiff provides you with an insightful examination of the structural weaknesses underlying this impending economic meltdown, and discusses how you can protect yourself-and profit-during the difficult times that lie ahead. Using common-sense analysis, creative analogies, and easy-to-understand language, Schiff entertains as well as educates, and outlines a specific three-step plan that will allow you to preserve wealth and protect the purchasing power of your savings.
#1: Rethinking Your Stock Portfolio: shows you exactly how to replace your endangered U.S. dollar holdings with a portfolio of foreign securities that are safer, significantly higher yielding, and appropriate for any investment objectives
#2: Gold Rush: examines the various ways you can capitalize on the bull market in gold, and silver, and explains how they can add both safety and exciting growth potential to a conservative foreign stock portfolio
#3: Stay Liquid: discusses the importance of liquidity in times of financial uncertainty-from having enough money for living expenses to keeping a reserve of uncommitted cash that can be used to acquire assets at bargain prices
Investing using conventional wisdom will not work during times of financial distress. That's why Crash Proof has taken the reality of today's economic situation into account as it offers you guidance. Filled with in-depth insights and expert advice, Crash Proof will help you survive and thrive during the coming years of economic uncertainty.
"...Devoid of the usual Wall Street spin, this frank and prophetic audio will make you reconsider the very foundations on which your financial house is built."
- Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund LLC and FOX News Channel analyst
"A sober assessment of the financial problems facing our country. Listening to this audio will prepare you for potential outcomes that Wall Street and the mainstream financial media are completely unaware of."
- Bill Fleckenstein, founder and President of Fleckenstein Capital and MSN.com Money columnist
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take-from neither the left nor the right-on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audio books to come along in many years.
"How often do you find a book that is both important and amusing, both practical and deep? This gem of an audio book presents the best idea that has come out of behavioral economics. It is a must-listen for anyone who wants to see both our minds and our society working better. It will improve your decisions and it will make the world a better place."
- Daniel Kahneman, Princeton University, Nobel Laureate in Economics
"A manifesto for using the recent behavioral research to help people, as well as government agencies, companies and charities, make better decisions."
- David Leonhardt, The New York Times Magazine
"In this utterly brilliant audio book, Thaler and Sunstein teach us how to steer people toward better health, sounder investments, and cleaner environments without depriving them of their inalienable right to make a mess of things if they want to... Nudge won't nudge you-it will knock you off your feet."
- Daniel Gilbert, professor of psychology, Harvard University, and author of Stumbling on Happiness
"I love this book. It fundamentally changes the way I think about the world. Just as surprising, it is fun, drawing on examples as far afield as urinals, 401(k) plans, organ donations, and marriage. Academics aren't supposed to be able to write this well."
- Steven Levitt, Alvin Baum Professor of Economics, University of Chicago Graduate School of Business and co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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| Title: |
The Drunkard's Walk |
| Author: |
Leonard Mlodinow |
| Format: |
Digital |
| Price: |
$24.95 (US) |
| ISBN: |
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| Available: |
June 2008 |
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In this irreverent and illuminating audio book, acclaimed writer and scientist Leonard Mlodinow shows us how randomness, chance, and probability reveal a tremendous amount about our daily lives, and how we misunderstand the significance of everything from a casual conversation to a major financial setback. As a result, successes and failures in life are often attributed to clear and obvious causes, when in actuality they are more profoundly influenced by chance.
The rise and fall of your favorite movie star or the most reviled CEO-in fact, all our destinies-reflects chance as much as planning and innate abilities. Even Roger Maris, who beat Babe Ruth's single season home run record, was in all likelihood not great, but just lucky.
How could it have happened that a wine was given five out of five stars by one journal and called the worst wine of the decade by another? Wine ratings, school grades, political polls, and many other things in daily life are less reliable than we believe. By showing us the true nature of chance and revealing the psychological illusions that cause us to misjudge the world around us, Mlodinow gives fresh insight into what is really meaningful and how we can make decisions based on a deeper truth. From the classroom to the courtroom, from financial markets to supermarkets, from the doctor's office to the Oval Office, Mlodinow's insights will intrigue, awe, and inspire.
Offering listeners not only a tour of randomness, chance and probability but also a new way of looking at the world, this original, unexpected journey reminds us that much in our lives is about as predictable as the steps of a stumbling man afresh from a night at a bar.
"If you're strong enough to have some of your favorite assumptions challenged, please listen to The Drunkard's Walk: How Randomness Rules Our Lives…a history, explanation, and exaltation of probability theory. . . .The results are mind-bending."
- Fortune
"A wonderful guide to how the mathematical laws of randomness affect our lives."
- Stephen Hawking, author of A Brief History of Time
"… a magnificent exploration of the role that chance plays in our lives. Often historical, occasionally hysterical, and consistently smart and funny, this challenges everything we think we know about how the world works. The probability is high that you will be entertained and enlightened by this intelligent charmer."
- Daniel Gilbert, professor of psychology, Harvard University, and author of Stumbling on Happiness
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| Title: |
Beyond Booked Solid |
| Author: |
Michael Port |
| Format: |
Digital |
| Price: |
$24.95 (US) |
| ISBN: |
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| Available: |
June 2008 |
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Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing & Selling is one of the top ten bestselling marketing books in the country. But the author, Michael Port created a problem for the professional service providers and small business owners who followed that first book: they are now booked solid and they have more clients than they can handle.
In his second book, Beyond Booked Solid: Your Business, Your Life, Your Way-It's All Inside, Michael Port will effectively and efficiently solve this pervasive problem. Beyond Booked Solid is a complete and easy-to-follow roadmap for continuing to grow a service business by getting "un-booked solid" and serves as an insurance policy that enables you to approach your business from a new and inspired perspective of making more money while working less. Beyond Booked Solid provides hundreds of tips, strategies, techniques, and resources that will seamlessly help you integrate the intellectual and philosophical concepts into a plan of action that can be implemented in sequential steps.
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Universal Laws for Achieving Success in Your Life and Work
Why are some people more successful in business than others? Why do some businesses flourish where others fail? Renowned business speaker and author Brian Tracy has discovered the answers to these profoundly puzzling questions. In this eye-opening practical audio guide, he presents a set of principles or "universal laws" that lie behind the success of business people everywhere.
The 100 Absolutely Unbreakable Laws of Business Success will teach you how to:
- Attract and keep better people
- Produce and sell more and better products and services
- Control costs more intelligently
- Expand and grow more predictable
- Increase profits and much more
Tracy provides a wealth of practical advice distilled into 100 easy-to-understand and easy-to-apply laws covering the major areas of work and business. He provides numerous real-life examples to illustrate how each law functions in the world and practical guidance and exercises for applying each to your life and work.
Easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success is a straightforward, life-affirming guide to how the world of business really works.
"Brian Tracy's book of Laws has something for everyone who wants to be a success in any walk of life.
" - H. Norman Schwazkopf, General, U.S. Army, Retired
"Brian Tracy is one of the country's leading authorities on the development of human potential and personal effectiveness. Tracy will lead you to more time and success."
- The Business Journal
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Learn How Ordinary People Achieve Extraordinary Financial Results!
The advice in this audiobook is based on Brian Tracy's twenty-five years of research, teaching, and personal experience on the subject of self-made millionaires. Tracy himself used these ideas to rise from humble beginnings to become a millionaire.
And Tracy has discovered that all successful people practice these 21 success secrets, whether they're consciously aware of it or not. In The 21 Success Secrets of Self-Made Millionaires Tracy not only identifies and defines each success secret, but also reveals its source and foundation, illustrates how it functions in the world, and shows how to apply it in life and work through specific steps and practical exercises that everyone can use.
Easy to read, easy to understand, and easy to apply, The 21 Success Secrets of Self-Made Millionaires shows how anyone can cultivate the habits and behaviors that will enable them to achieve not just financial independence, but success in any area of life.
Because, as Tracy writes, "The most important part of achieving great success is not the money. It is the kind of person you have to become to earn that money and hold onto it."
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Create the Kind of Client-Referral Network That Will Make You a Millionaire
Developing a solid referral base is the single most important-and difficult-task you face as a salesperson. Now you too can achieve results like the sales megastars.
In Creating a Million-Dollar-A-Year Sales Income, master sales trainer Paul McCord sets out a detailed, yet flexible course of action that has been proven to generate referrals in virtually any sales system or environment and in any industry. This easy-to-listen to, conversational reference guide features compelling real-world examples of common sales mistakes and solutions that will transform lost opportunities into real prospects.
You'll discover how to:
- Generate a large number of qualified referrals from each of your clients
- Turn your clients into your personal sales team
- Negotiate for more referrals
- Avoid the most costly mistakes salespeople make
- Guarantee future generations of referrals
- Increase your sales production and income by 200, 300, or even 1,000 percent in just months
"Referral selling is a cornerstone of sales success. This amazingly effective and detailed plan will fill your pipeline with hot, ready-to-buy leads-fast!"
- Frank Rumbauskas Jr., author, Never Cold Call Again
"A very powerful book that will create many superstars within my organization."
- David Choate, District Manager, Farmers Insurance Group, Texas
"A great source for new and seasoned salespeople. It breaks through the myths that hold salespeople back and replaces those myths with a real method for succeeding in sales."
- Phil Himes, Regional VP, Capital One Mortgage Banking, Baton Rouge
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| Title: |
The Eflexx Awareness Meditation |
| Author: |
Mike Angulo |
| Format: |
Digital |
| Price: |
$9.98 (US) |
| ISBN: |
159659-155-2 |
| Available: |
June 1st, 2007 |
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This Audio Program is THE SECRET to Relaxation! You'll learn how to meditate to the point of dissolving Stress, Anxiety, Anger, Depression and Sorrow in less than 30 minutes a day! If you have enjoyed other meditation programs from authors like Deepak Chopra and Wayne Dyer, you'll also love this one.
The Eflexx "Awareness Mediation" audio program makes a makes a great gift idea for yourself and for anyone whom you know is suffering from stress or any other painful emotion.
This Program is Ideal for:
- Job Stress
- Relationship Stress
- Financial Stress
- Students suffering from Stress
- Stressed-out parents
- Stress related to pregnancy
- Anyone feeling lost or anxious.
- Adults, teenagers and children ages 3+ (Kids love the soothing voice and the relaxing music track).
- Any other type of emotional stress!
Description:
The main source of emotional stress, anxiety, depression and sorrow is thinking too much about problems. Be it about relationships, work, health, family or money problems, these painful emotions can wreak havoc on your life. Every one of the 60,000 thoughts we have every day has a physical reaction in our bodies. Since most of those thoughts, in some form or another, are fear based, they cause a great deal of stress which may turn into more destructive emotions such as Anxiety and Anger. These emotions slowly eat us up from the inside and may even lead to serious health issues in time.
The problem is that most of us have not been taught how to manage our thoughts and feelings. However, the great news is that we do not have to be slaves to these painful emotions! We CAN control what we think and therefore how we feel by using simple mental exercises to direct our focus.
Benefits of this Audio Program:
When overwhelmed with problems, the Eflexx "Awareness Mediation" will help you pinpoint and dissolve the source of these painful emotions, by guiding you gently through a relaxation exercise. This peaceful journey through your body's five senses is, in fact, a simple form of meditation that allows you to focus on one thought at a time, thus resetting your mind and making you feel relaxed in less than 30 minutes. Even if you have never meditated before, The Eflexx "Awareness Mediation" audio program provides easy step by step instructions on how to do it.
The audio program is narrated by Mike Angulo, the author of the "Eflexx Method for Stress Relief". His soothing narrating voice is complemented by beautiful relaxing music composed specifically for this audio program by Wendy Hawkinson.
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