The How of Wow: A Guide to Giving a Speech That Will Positively Blow 'Em Away

For speakers who want to make their presentations more impressive than the tens of thousands of speeches delivered (and immediately forgotten) every day, The How of WOW offers a refreshing antidote to the usual formulas. The How of WOW offers hundreds of practical tips, techniques, and illuminating examples to help speakers at every stage of the speech process, from considering an invitation to speak to making sure that the message is remembered even after the speech is over.

Do It, Mean It, Be It: The Keys to Achieve Success, Happiness and Everything You Deserve at Work and in Life

Do It, Mean It, Be It shares the secrets of highly successful executives who have both great careers and meaningful personal lives. It is full of inspiring stories, practical exercises, and checklists that will help you rapidly start doing well and being more fulfilled at work and home right away. No more procrastinating or complaining. This audiobook is all you need to get started on the road to a happier, more successful, and more enjoyable life. 

Do It, Mean It, Be It will help you clarify what is really important to you, help you identify the things you want to change, and give you all the practical tools to get there. You will learn how to: 


  • Take control and create your ideal life. 
  • Build a system to support your personal and professional goals. 
  • Get inspired by real-world stories from highly successful leaders. 
  • Enjoy and maintain your new state. 


Whether you want to jumpstart your career, grow a new business, or just figure out how to work less and spend more time with the people you love, you'll find the inspiration and tools to do it in Do It, Mean It, Be It.

Optimal Success: The Mindset to Creating Wealth and Income!

If you want to reach optimal success in your life, these three best-selling success guides of all time - Think and Grow RichAs a Man Thinketh, and The Power of Your Subconscious Mind - will coach you to optimize the person you were born to be!

Ikigai: The Japanese Secret to a Long and Happy Life

Bring meaning and joy to all your days with this internationally best-selling guide to the Japanese concept of ikigai - the happiness of always being busy - as revealed by the daily habits of the world's longest-living people. 

"Only staying active will make you want to live a hundred years." (Japanese proverb) 

According to the Japanese, everyone has an ikigai - a reason for living. And according to the residents of the Japanese village with the world's longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai - the place where passion, mission, vocation, and profession intersect - means that each day is infused with meaning. It's the reason we get up in the morning. It's also the reason many Japanese never really retire (in fact there's no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they've found a real purpose in life - the happiness of always being busy. In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds - one of the world's Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and - their best-kept secret - how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn't want to find happiness in every day?

Profitable Podcasting: Grow Your Business, Expand Your Platform, and Build a Nation of True Fans

The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition.... 

Podcasting offers rich opportunities, especially if you get in early and do it right. Based on the author's experience building a $2 million venture from scratch, Profitable Podcasting lays out the precise formula for creating, launching, marketing, and monetizing podcasts in any industry. 

This indispensable guide explains exactly how to: 


  • Book a lineup of dream guests 
  • Master the art of interviewing and hosting 
  • Automate scheduling, reminders, invitations, airing tables, and more 
  • Manage the creative side, including making intros and outros, designing artwork, and editing episodes 
  • Handle technical details, such as setting up a podcast website, hosting services, and iTunes, Stitcher, and Google Play 
  • Promote your show and guests using smart social media tactics 
  • Dominate iTunes rankings and attract sponsorships 
  • Analyze vital metrics, including lead-generation success 
  • Perfect the process and dramatically lower time commitments 
  • Build lasting relationships with guests that blossom into business 


It's true that podcasting may take more technical knowledge than other marketing and sales efforts, but lucrative rewards await once you conquer the learning curve. Profitable Podcasting provides you with everything you need to make it happen. Checklists, production schedules, templates, spreadsheets, recommended third-party tools, visual examples of social media strategies, access to online video tutorials, and other tools simplify the process and get you from zero to launch in just eight weeks. Profitable Podcasting gets you to the payoff quickly and painlessly.

Life Lessons: 125 Prayers and Meditations

This audiobook of prayers and affirmations by the best-selling author of The Artist's Way, Julia Cameron, is full of inspiration and encouragement. 

All too often we yearn for a more spiritual life but tell ourselves it's too difficult. But the smallest prayer is heard and answered. The simplest overture meets with a loving response. Each of the prayers in this audiobook is a starting point. Taken collectively, they offer an approach to God that is powerful as well as simple. These prayers not only allow us to reach out to God, but they allow God to reach out to us. 

The audiobook is called Life Lessons because each entry is a corrective to commonly held misconceptions of the divine. Like the postures assumed in hatha yoga, they stretch us gently. Through these prayers, we learn more of ourselves and the divine.

Brain Bytes: Quick Answers to Quirky Questions About the Brain

Neuroscience in small bits for the brain-curious. 

From magazine covers to Hollywood blockbusters, neuroscience is front and center. This popular interest has inspired many questions from people who wonder just what is going on in the three pounds of tissue between their ears. 

In Brain Bytes, neuroscience educators Eric Chudler and Lise Johnson get right to it, asking and answering more than 100 questions about the brain. Questions include: Does size matter (do humans have the largest brains)? Can foods make people smarter? Does surfing online kill brain cells? Why do we dream? Why can't I tickle myself? Why do cats like catnip? Why do we yawn, and why are yawns contagious? What can I do to keep my brain healthy? 

Whether you are interested in serious topics like the history of neuroscience or practical topics like brain health or fun topics like popular culture, this book is sure to provide your brain with some piece of information it didn't have before.

The Respectful Leader: Seven Ways to Influence Without Intimidation

Boost morale and productivity by leading with respect. 

The Respectful Leader presents an engaging, thought-provoking lesson for companies seeking off-the-charts performance. Author Gregg Ward draws on 25 years of leadership consulting, coaching, and training experience to reveal the secret to great results: respect. In this true-to-life business fable, he shares the story of Des Hogan, a CEO who discovers that disrespectful behavior on the part of his leadership team is eating away at his company's morale, productivity, and profits. At a loss for a solution, he meets Grace - a straight-shooting, self-described "little old lady" in the maintenance department. With her no-nonsense advice, he sets out to revamp the culture and turn his company around; but first he has to turn inward and realize that his own behavior sets the tone for the company at every level. This enlightening, engaging, and honest story will help you recognize and analyze your own behaviors and interactions and show you how to create a winning culture based on leading with respect. 

Intimidation, micromanagement, and insecurity do not drive top-level performance. True success is built on free-flowing, trusted, and open collaboration between departments, levels, and specialties. This audiobook shows you how to build respect among the ranks - from the top down. 


  • Learn the key respectful leadership behaviors that significantly impact morale 
  • Learn how to adjust your own and others' attitudes to boost productivity, teamwork, and profits 
  • Benefit personally and professionally by leading from a place of mutual respect and consideration 


People perform best when they feel valued and valuable. And when they are respected for their experience, talents, and skills, they'll become personally invested in outcomes - both short- and long-term - and consistently go the extra mile. Respectful leadership ignites passion, innovation, creativity, and efficiency while control-based leadership and intimidation breed complacency and mediocrity. Which environment would better serve your company? The Respectful Leader shows you how to achieve sustainable success with a simple behavioral paradigm shift.

50 Economics Classics: Your Shortcut to the Most Important Ideas on Capitalism, Finance, and the Global Economy

Understand the greatest books in economics with the latest volume in the best-selling 50 Classics series. From Karl Marx to Naomi Klein, from The Wealth of Nations to Piketty's Capital, here are the 50 most important titles on finance and world economy distilled. 

50 Economics Classics considers the legacy of some of the great names including Ricardo, Keynes, Malthus and Friedman and highlights the work of newer writers including Piketty, Luigi Zingales and Enrico Moretti. It presents the most influential titles on finance and work economy, from JL Galbraith's and Ben Bernanke's explanations of the Great Depression to Robert Shiller's spotlight on the tech bubble to Michael Lewis' insights into the causes of the 2008 financial crisis. 

These are the great listens, novel ideas and famous texts in international political economy - illuminated and clarified for all.

50 Great Myths About Atheism

Tackling a host of myths and prejudices commonly leveled at atheism, this captivating audiobook bursts with sparkling, eloquent arguments. The authors rebut claims that range from atheism being just another religion to the alleged atrocities committed in its name. 


  • An accessible yet scholarly commentary on hot-button issues in the debate over religious belief 
  • Teaches critical thinking skills through detailed, rational argument 
  • Objectively considers each myth on its merits 
  • Includes a history of atheism and its advocates 
  • Explains the differences between atheism and related concepts such as agnosticism and naturalism

Coaching Up!: Inspiring Peak Performance When It Matters Most

Connect, engage, motivate, and inspire using top coaching techniques. 

Coaching Up! is about inspiring those who matter to you to achieve peak performance. Whether you are a coach, a business leader, a civic activist, a teacher, a counselor, or a parent, this book will offer you a powerful, highly effective way to connect to the people you care about and move them forward toward their best selves. In sports, coaches have developed ways of connecting with their players quickly in the "heat of the battle", inspiring them to perform to their fullest potential and "leave it all on the field". Interestingly, although these techniques have not been codified, great coaches have independently developed remarkably similar models. This audiobook aligns these techniques and distills their essence into a fundamental skill set that anyone can use to connect with, support, and inspire his or her colleagues, teammates, friends, and family members. At its foundation, great coaching is based on a solid set of techniques that can be applied to all areas of life. Essentially, those skills boil down to forging authentic connections, providing genuine support, and offering concise direction. 

While our everyday pressures may be less intense than those of a championship, the long-term game is even more important. Why not borrow from the best to develop the skills and abilities to win every day? 


  • Inspire and motivate people to higher performance 
  • Improve communication in high-stakes situations 
  • Be more effective both professionally and socially 


Getting inside the way great coaching works gives you an unparalleled glimpse at the core of inspiration. A great coach can make the difference between a mediocre player and a world champion. What would that difference look like if you could inspire every colleague in your business? Everyone who matters to you in your personal life? You can be the source of empowerment and motivation that helps the people around you reach higher, go further, and achieve more. Coaching Up!gives you the game plan - and shows you how to run the plays.

Leadership Material: How Personal Experience Shapes Executive Presence

Often viewed as 'touchy feely', intangible and invisible, most leaders separate their personal lives from their professional lives. Diana Jones, an executive coach for 30 years, argues that this is unwise. In fact the 'soft side' of leadership - empathy, compassion, and authentic communication derived from personal experience - is both powerful and essential to enhancing executive presence, influencing others, and achieving results. Through compelling stories and examples taken directly from Jones' coaching sessions with experienced leaders, listeners will learn how to make enduring behavioral changes that will produce better business results and create alignment among disparate groups using empathy and leadership language.

Leading with Vision: The Leader's Blueprint for Creating a Compelling Vision and Engaging the Workforce

What does it mean to lead with vision? In the first book devoted entirely to vision as a key leadership principle, the authors delve deeply into the notion that a compelling vision that motivates and inspires is a true differentiator for organizations that want to hire and retain talent, be more competitive, and thrive in uncertain times. But a compelling vision on its own is not enough, which is why the authors - sought-after leadership development experts globally - provide listeners with detailed analysis of the essential things leaders must do to effectively engage the workforce around that vision: embody courage, forge clarity, build connectedness, and shape culture. 

Leading with Vision draws on quantitative data from the authors' research of over 400 companies supplemented with real-world examples from thoughtful leaders who exemplify the core principles of leading with vision in established companies, including Olukai, Bumble Bee, Coresystems, Jimbo's, Bunge, and more. The audiobook also includes an actionable blueprint developed by the authors that leaders and their organizations can implement on day one of their journey.

The Value of Debt in Building Wealth

Conventional financial management advises people to pay off debt as quickly as possible, but The Value of Debt in Building Wealth turns this idea on its head and shows you how to strategically use debt to your advantage. This comprehensive road map provides specific and actionable direction on how to leverage both sides of your balance sheet so you can establish a financial safety net, grow your personal wealth, support your dreams, and save for retirement. 

In his best-selling The Value of Debt, nationally renowned financial planning expert Thomas Anderson introduced his thought-provoking approach to growing wealth by incurring strategic and purposeful types of debt. In this long-awaited follow-up, he applies his widely proven approach to all stages of your financial life with up-to-date case studies and a tangible framework that makes it easy to custom-fit his methodology to your unique circumstances and practice it in the real world. He provides tools and specific guidance for optimizing your assets and debt in order to evolve into the next phase and eventually retire - possibly making more money than you did when you were employed! The cornerstone to his accessible approach lies in the power of compound interest, one of the most basic investing principles, and this extensive guide offers in-depth discussions on the asset side of your personal balance sheet with actionable ideas on risk, return, and diversification, so you can capture the spread over time in bull and bear markets. From investment basics to the nuances of fixed and floating debt, this authoritative guide shows you how to make debt work for you and includes discussion of: 


  • Where you should direct your cash flow funds 
  • How to get a very important jump start on maximizing your investments earmarked for retirement 
  • The importance of liquidity and lines of credit 


The Value of Debt in Building Wealth reveals a path to balance and financial security through optimizing your resources.

Commonsense Leadership: No-Nonsense Rules for Improving Your Mental Game and Increasing Your Team's Performance

Win the mental game before you ever step out on the field! 

Commonsense Leadership is the playbook for leaders who want to win. From rallying the team to hitting it out of the park, every leader needs to understand the mental game. It's what separates winners from survivors and champions from second place - it's what gives your team the edge and the strength to forge ahead through adversity. This audiobook shows you how to boost performance with tips and advice gathered over 45 years of working with major corporations and world-class athletes. Whether your team battles on the field or in the boardroom, the mental component is a critical factor in determining outcomes - and, left neglected, can become the number-one driving force behind failure. 

A winning team must be highly skilled, but they must also be resilient, motivated, attentive, and ready to charge the field. Skills can be taught, but the mental factor comes from the environment and the leadership. This book shows you how to boost performance, with real-world solutions for instilling that razor-sharp mental edge. 


  • Emerge from setbacks stronger and more agile 
  • Learn to thrive on stress and play on the emotional edge 
  • Build a culture and environment that fosters motivation 
  • Adopt practical strategies for leading your team to win 


When equal opponents are matched, winning ultimately comes down to mind-set. Although sports analogies are ubiquitous in corporate leadership, the mental development aspect is too often ignored - but those who play the mental game and play it well have an unmistakable edge. Commonsense Leadership reveals the secrets to motivation and performance, with practical techniques for building a winning team.

Never Bet the Farm: How Entrepreneurs Take Risks, Make Decisions - and How You Can, Too

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type", and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

The Mindfulness Edge: How to Rewire Your Brain for Leadership and Personal Excellence Without Adding to Your Schedule

Here's the one habit that can improve almost every leadership skill. 

There is a simple practice that can improve nearly every component of leadership excellence and it doesn't require adding anything to your busy schedule. In The Mindfulness Edge, you'll discover how a subtle inner shift, called mindfulness, can transform things that you already do every day into opportunities to become a better leader. Author Matt Tenney has trained leaders around the world in the practice of mindfulness. In this audiobook, he partners with neuroscientist Tim Gard PhD to offer step-by-step, practical guidance for quickly and seamlessly integrating mindfulness training into your daily life - rewiring your brain in ways that improve both the "hard" and "soft" skills of leadership. 

In this audiobook, you'll learn how mindfulness training helps you: 


  • Quickly improve business acumen and your impact on the bottom line 
  • Become more innovative and attract/retain innovative team members 
  • Develop the emotional intelligence essential for creating and sustaining a winning culture 
  • Realize the extraordinary leadership presence that inspires greatness in others 


The authors make a compelling case for why mindfulness training may be the "ultimate success habit". In addition to helping you improve the most essential elements of highly effective leadership, mindfulness training can help you discover unconditional happiness and realize incredible meaning - professionally and personally.

The Miracle Power of Your Mind: The Joseph Murphy Treasury

An unprecedented collection of rare and life-changing classics from the pioneering author of The Power of Your Subconscious Mind. This new classic audio pulls together, in one convenient and inspiring compendium, some of the rarest and most extraordinary books by mind-power master Joseph Murphy. 

This unmatched anthology features more than 20 books and pamphlets, including Murphy's most beloved works, such as The Power of Your Subconscious Mind and How to Attract Money - as well as extraordinary but difficult-to-find early classics, such as The Meaning of ReincarnationNuclear ReligionWhy Did This Happen to Me?, and Fear Not. These works are drawn from the most prolific and potent period in Murphy's career, in the years just before he shook the world with his self-development landmark The Power of Your Subconscious Mind (1963). It is a must-have for Murphy fans.

The Path to Personal Power

This true lost manuscript from the "grandfather of self-help", Napoleon Hill, provides timeless wisdom on how to attain a more successful and wealthy life using simple principles. 

Napoleon Hill first wrote The Path to Personal Power in 1941, intending it as a handbook for people lifting themselves out of the Great Depression. But upon the bombing of Pearl Harbor and America's entrance into World War II, these lessons were put aside and largely forgotten - until today. 

Discovered in the archives of the Napoleon Hill Foundation, this never-before-published work is made up of three easily digested lessons, each its own chapter: Definiteness of Purpose; the Master Mind; and Going the Extra Mile. 

This concise audiobook is a powerful road map that leads to a single discovery - you already have the power to attain whatever wealth, success, and prosperity you desire in life. All you need to do is walk the path without straying, and the rest will follow. 

Using these lessons, you have principles to live by that will help you stay on your own personal path to power and achieve success that you never thought possible.

I Don't Know What I Want, But I Know It's Not This: A Step-by-Step Guide to Finding Gratifying Work

Here is the essential guide to kick-starting a career you love in any job market. 

There is an epidemic in this country, one that continues to spread despite fluctuations in the economy. A dishearteningly large number of people dislike what they do for a living. In this revised and updated edition of I Don't Know What I Want, but I Know It's Not This, career coach Julie Jansen shows how anyone unhappy with their employment - or lack of it - can implement a real and satisfying career transformation. 

A range of quizzes and personality exercises help you to identify the type of work for which you're best suited, and then, using real-life examples and a useful resource guide, Jansen shows you how to transform even a period of crisis into an opportunity, providing the inspiration and know-how to affect positive change.

Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue

The subscription business model is hot - from software to music to movies to diet programs, investors and public markets want businesses that create recurring payments from unlimited customers. The old sales and marketing methods can handle attracting new customers for growth; however, only in the last five years has a discipline emerged that views growth in relation to retention, not just sales. Customer Success is the first-of-its-kind resource for business leaders who need best-in-class guidance for developing a recurring revenue business. 

Software as a service (SaaS) businesses led the charge into the subscription economy, and this guidebook is highly relevant to leaders of those companies by providing a methodology for creating the infrastructure and teams to both renew and upsell customers. The success of SaaS companies has spread across industries, and now all types of businesses are looking to convert to a subscription or pay-as-you-go model, or at least add a like component to their existing business model. Leaders in these situations can equally benefit from the A-to-Z coverage inside, which walks you from the very beginnings of the Customer Success movement to the latest best practices and success stories. 

The practical chapters are rated by relevance to business type for quick reference and focused learning. Additionally, this next-level tool doesn't stop at a singular perspective but features authorial contributions from today's leading Customer Success practitioners, who share their personal insights into the realities of focusing a company on the success of its customers. 

Whether this is your first step into a recurring revenue business model or you need to revamp your SaaS company into the big leagues, this game-changing presentation by three industry influencers from the leading company in Customer Success gives you the understanding and solutions you're looking for, including: 


  • The 10 laws of Customer Success, including complete explanations, real-world examples, and customized information for different business needs 
  • How cloud technology has redefined Customer Success and what a customer-centric company needs to do to maintain a competitive edge 
  • An in-depth look at the critical technology needed for outstanding Customer Success 
  • Easy-to-understand approaches to capturing the sophisticated metrics that drive prosperous customer-centric programs

Get Momentum: How to Start When You're Stuck

A powerful and personalized process to improve your life and advance your career. 

Do you sometimes feel stuck, despite real efforts to gain momentum on goals you've set? 

Momentum means you're doing more than simply getting things done. It's that feeling of satisfaction, the belief that you can achieve big goals and complete important projects that fulfill you both personally and professionally. Get Momentum coaches you in the mind-set, skill set, and toolkit required to make progress on the items you have on your life and work goals faster and easier, while living a less stressful, more meaningful life. The authors, Jodi Womack and her husband, Jason Womack, provide valuable insights into the psychology of change and how to direct your focus to experience fulfillment at work and in life. 

The authors share what they know having built a successful executive coaching firm together as well as facilitating leadership workshops in their hometown and more than 20 countries around the world. Contrary to the promise of many self-help/business books, they believe there is no one-size-fits-all recipe for success. 

Get Momentum teaches you how to make proactive changes based on the solid foundation of your own "quality of life" criteria. Jodi and Jason offer clear, step-by-step guidance on how to define your personal criteria so that you can Get Momentum, improve your life, and enhance your career. 

You will learn how to: 


  • Answer the call (what to do when you say, "Someone should do something about this!") 
  • Organize a team and gain the perspective of people you trust 
  • Measure something (just not everything at once) 
  • Experiment specifically and practice deliberately 
  • Build momentum, recognize your wins, and pay it forward 


With kindness, accountability, and encouragement, Get Momentum will help you tap in to your natural way of being to achieve professional goals and personal experiences that are on your bucket list, living a life you're proud to share with others.

Leadership: The Inner Side of Greatness, A Philosophy for Leaders, 2nd Edition

It has been more than a decade since the first edition of Peter Koestenbaum's landmark book Leadership: The Inner Side of Greatness was published. Since that time world events have caused a dramatic shift in how we think about our lives and our work. Now we grapple with the fundamental questions: How can we live a courageous life and manage anxiety? Is it possible to reach greater heights of ethics and responsibility? 

Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide. In this thoroughly revised edition of his classic book, he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today's complex world. At the very heart of the book is his Leadership Diamond model - a paradigm that challenges managers to transform their thinking and approach everything with fresh effectiveness in order to reap richer results and become great leaders.

The Leader of the Future 2: Visions, Strategies, and Practices for the New Era

The Leader of the Future 2 follows in the footsteps of the international best seller The Leader of the Future, which has sold hundreds of thousands of copies, has been translated into 28 languages, and is one of the most widely distributed collections on leadership to date. 

In 27 inspiring and insightful essays, this audiobook celebrates the wisdom of some of the most recognized thought leaders of our day, who share their unique visions of leadership for the future. Our post-9/11 world presents new and unexpected challenges for present and future leaders, and the articles in this audiobook reaffirm, reconsider, and expand on the basic principles and values of leadership as they apply to emerging and unforeseen challenges, opportunities, and trends. This diverse group of authors speaks to all of us - inspiring, guiding, and sustaining leaders of today and tomorrow, delivering a battle cry that will mobilize the leaders of the future in our increasingly turbulent and uncertain world.

The Project Manager's MBA: How to Translate Project Decisions into Business Success

Project managers are no longer judged by the technical success of their projects alone. They're also held accountable for their contributions to the company's financial goals. Yet most project managers don't have the business knowledge necessary to make project-based decisions that lead to bottom-line success. In this audiobook, Dennis Cohen and Robert Graham, both former university professors and experienced project management consultants, provide the skills that, until now, could be gained only through a graduate degree and years of hands-on experience. 

Cohen and Graham walk project managers through basic business concepts such as value creation, accounting and finance, strategy, and marketing. They connect these concepts to the decisions project managers face every day. And they make it easy to apply the resulting solutions on the job through a unique business systems calculator. Listeners can use the online calculator in conjunction with the book to understand how different project variables affect business outcomes, to determine the overall impact of proposed project changes, and to evaluate the economic results of many decisions they make. 

Cohen and Graham's principles apply equally to projects in business, nonprofit, and government organizations. And each one is illustrated through case studies drawn from a range of industries, including pharmaceuticals, the technology sector, even the winemaking business. Whether the mandate is to get new products to market, improve the infrastructure, or better serve customers and clients, this audiobook teaches project managers how to make day-to-day decisions from an upper-management perspective. And it provides a blueprint for planning and pitching potential projects that demonstrates a higher level of business savvy.