Compete in the digital world with pragmatic strategies for success.
Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line.
The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation.
Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one - what works for your competitor may not be right for you. Digital Sensecuts through the crosstalk and confusion to give you a solid strategy for success.
Learn the authentic leadership skills that drive today's workforce to excel.
Ignite: Real Leadership, Real Talk, Real Results is an honest guide to achieving lasting business success by becoming a more authentic leader. Leaving behind the boring and mundane, this guide cuts to the chase with a frank and forthright style to provide insight that can radically transform your business. You'll learn how your communication style may be holding you back, and how a few simple changes can inspire your team, engage your customers, and remind you just how effective you can be. Storytelling is a powerful business tool, and this audiobook shows how to find your own stories and dig deep to learn what's driving your leadership and motivating your diverse workforce. You'll successfully navigate the uncertain terrain brought about by mixed generational expectations, evolving technology, and a rapidly shifting culture as you learn to respond and adapt to become a more effective leader.
Communication is everything, and leaders are expected to be "on message" at all times. Today's workers want to know the "why" behind the "what", and this guide shows you how to tailor your message and your entire communication style to have the biggest impact.
The rapid rise of technology and social media has resulted in "information fatigue", and most leaders respond by communicating in logic and data. This approach has little impact on the shifting workforce demographics, and each new generation brings higher expectations from their employers and leaders. Ignite shows you how to exceed those expectations and become the authentic leader that drives today's business success.
Make personalized marketing a reality with this practical guide to predictive analytics.
Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this audiobook focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations - in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This audiobook shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.
Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
"When most people think of corporate responsibility, they are focusing on a business's effect on and relationship to stakeholders. A responsible business sees stakeholders as full partners and meaningful instruments for the evolution of healthier communities and more successful businesses." (From the introduction)
The Responsible Business offers a new and strategic approach to doing business that holistically integrates responsibility into all aspects of an organization, allowing for returns at every level, business and social. This book goes beyond the often well-intentioned but limited attempts at sustainability to present a framework that allows organizations to bring responsibility into everything they do and reimagine success. From innovation, product development, and production processes to business management, strategic planning, and shareholder development, the author shows how being a responsible business is a practical skill that can be applied day-to-day at every level of the business.
No longer just the role of a department or the job of CSR professionals, successful responsibility and business efforts start at the business level, are then taken to the corporate level, and are finally applied throughout the organization. The Responsible Business outlines a framework for building a responsibility and consciousness infrastructure that applies a living systems view to the business and inspires all of its stakeholders, including shareholders.
Throughout the audiobook, Sanford demonstrates how to make responsibility integral to all aspects of a business as an engine for innovation, profitability, and purpose.
Execution Excellence is the practitioner's guide to real-world implementation. Designed by a Balanced Scorecard (BSC) thought leader with 30 years of experience and over 300 global implementations under his belt across a range of industry sectors, this guide gives you a hands-on framework for putting the BSC methodology into action. Clear, and concise, this audiobook skips the theoretical exposition to get right to the point - how can companies use BSC to effectively deploy strategy and drive individual and enterprise performance? You'll find the answers here.
The discussion outlines the ways in which firms commonly fail in implementing BSC. These failures can be traced back to common design and implementation flaws: making the process too complicated and focusing on the BSC process rather than the outcome. The discussion will also cover design optimization across a range of key industry sectors. You'll gain expert insight into avoiding these missteps and the practical tools and perspective you need to implement BSC correctly the first time.
While the Balanced Scorecard framework is widely accepted and praised, about half of firms that implement it fail to realize the full benefits. The fault lies not with the framework, but with the design, and more importantly - execution. This book gives you the information and tools you need to adopt BSC successfully.
Developed in the early 1990s, the Balanced Scorecard framework has been recognized as one of the most seminal business ideas in the last 75 years. Thousands of companies around the world use BSC to create and maintain a performance-oriented enterprise, yet just as many try and fail. Execution Excellence shows you what you need to know and do to become a BSC success story.
In Leading Change, James O'Toole argues that outdated Machiavellian dictates of situational leadership are ultimately ineffective - and demonstrates instead that successful leadership is rooted in high moral purpose and consistent respect for followers.
Follow your own nature to achieve clarity, power, and success.
The Mushin Way teaches tools and techniques to help you reach peak performance and transform your business and personal life. Regardless of what we want to achieve in business or in life, transformation can be difficult and we tend to be our own worst enemies. We hold ourselves back without even realizing what we are capable of. In this audiobook, you'll learn how to break through the cycle of stress and setbacks to act with clarity, purpose, and direction - achieving peak performance and transformation along the way. You'll look deep inside to discover the natural leadership abilities lying dormant within you. You'll wake them up, make them stronger, and learn to draw on the strengths of those around you instead of muscling through with brute force. You'll discover how making the right choice is an empowering act, and develop the strength and confidence to stop hesitating at every crossroad. With pragmatic advice and wisdom drawn from the guiding principles of the Japanese martial art of aikido, you'll find your inner warrior and learn that even the most challenging battles can be won - or may not even need to be fought.
When you set your sights high, peak performance can feel like a constant uphill battle fraught with failures and disappointments. What if success was more like a transformational river current that carries you along to your goal? This audiobook shows you how to come down off the hill into the refreshing waters of mindfulness to begin your journey to the top.
Eastern philosophy teaches us to work in harmony with our own nature instead of fighting ourselves every step of the way. The Mushin Way shows you just where your inner strengths lie, and how to leverage them for success.
Master the fundamentals of leadership - at every stage in your career.
Often, when leaders experience trouble, they look to blame an outside source or expect a small tweak to right their ship. But many times they've actually lost their grip on the very basic foundation of leadership. The business environment may change, but no management trend can displace the core laws, proven over centuries, of excellent leadership. Unusually Excellent is an essential resource for leaders that brings these fundamentals together in a new and comprehensive way. This audiobook will help leaders at any level keep their focus on the bedrock principles that will make them extraordinary.
Using a sports analogy, the author breaks the work of leaders into three parts: pregame: a matter of character; game day: a matter of competence; and postgame: a matter of consequence.
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationships they have built with you.
Most important...is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That's the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution...because it gives birth to shared interests that dwarf anything that existed previously.
In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It's the sense - backed by tangible metrics - that this is bigger than any of us imagined...except that you imagined precisely such an outcome. That's the power of co-creation.
If you want to succeed...prepare for failure!
Why is change so difficult? Why are leaders experiencing unprecedented levels of disengagement? Why are sales people falling so short of their targets?
And, perhaps most importantly, why is it that so many seemingly sound businesses and worthy causes falter, relegating exciting new ideas to the scrap heap?
After years of having motivational smoke blown up our collective backsides, we've started to act as if we are all generous, bold, and intelligent - all of the time! We've designed our organizations, teams, systems, products, relationships, and lives so we can succeed only under ideal 'laboratory' conditions. Anything less than perfection often means catastrophe. The problem is that's not how human beings work at all.
Behavioral strategists Dan Gregory and Kieran Flanagan argue that if you want to increase your chances of success in business and life, you should design for reality. Offering real-world strategies with a healthy dose of wit and charm, Selfish, Scared & Stupid will help you design for success by aligning with natural human behaviors: selfishness, fear, and stupidity.
How any manager can turn a struggling team into business champs.
In today's uncertain economic environment, teams are asked to do more with less. With resources stretched thin, turning around a struggling team has never been harder, and managers must work to identify and maximize whatever potential strengths a team already has. As sports fans already know, behind every great underdog story is a leader who roots out the competitive advantage that will propel the team to victory.
In Team Turnarounds, Joe Frontiera and Dan Leidl share how this fine art of the turnaround really works, from how to inspire the team to the actual tools for change. Through interviews with team managers and turnaround masters in the NFL, MLB, and the NCAA as well as managers at top global firms who have successfully reversed their fortunes, they show the six steps every team takes to make a 180 in their performance.
No matter how bad the circumstances, how awful the performance, or how far shares have plummeted, Team Turnarounds shows how any organization can make the climb back up to the top.
Build teams, make better decisions, energize groups, and think out of the box.
Do you need a resource that you can pull out of your pocket to liven up meetings, trainings, professional development, and teaching? The 50 easily applied techniques in this timely manual spur creativity, stimulate energy, keep groups focused, and increase participation. Whether you're teaching classes, facilitating employee training, leading organizational or community meetings, furthering staff and professional development, guiding town halls, or working with congregations, The Discussion Book is your go-to guide for improving any group process.
Each of the concrete techniques and exercises is clearly described with guidance on selection and implementation as well as advice on which pitfalls to avoid. All of the techniques:
Derived from the authors' decades of experience using these exercises with schools, colleges, corporations, the military, social movements, health care organizations, prisons, unions, nonprofits, and elsewhere, The Discussion Book will help you guide discussions that matter.
News flash: Your body already knows how to detox; you just need to turn on the right cues to make it happen. Here's how, with a 14-day plan that will change your life forever.
Time to detox and cleanse? Don't go with a fad diet that makes promises you can't keep (all juice, all the time - sound familiar?). Instead, turn to Samantha Heller for a program that really works.
Cleanses, detoxes, and other purifying practices have been around for hundreds of years, from fasting to juicing and everything in between. Not all of them are tried and true, and most aren't scientifically sound. But finally, here it is: the only cleanse you'll ever need.
The Only Cleanse is uniquely designed to fully integrate, elevate, and reestablish the body's biochemical balance. Heller uses a five-pronged approach that covers diet, stress, emotions, exercise, and sleep. She also reviews existing detox plans and explains the pros and cons, further emphasizing why her plan is the only one you need.
We've all heard the saying "seize the day". But what does it really mean - and how can we use it to jump-start our lives? In the age of distraction, carpe diem is more essential than ever, and yet many of us simply don't employ it in our lives.
In this thought-provoking and empowering audiobook, cultural writer Roman Krznaric unpacks the history, philosophy, and modern-day applications of seizing the day and delivers a rousing call to action for anyone who wants to improve their lives - or our world.
Carpe Diem is a far-ranging audiobook, drawing on everything from the neuropsychology of regret to the anthropology of play, from medieval carnival rites to religious conceptions of the afterlife and early Japanese cinema. Offering food for thought as well as inspiring takeaways, the book not only examines the contributions of great thinkers throughout history but also reveals insights from the lives of great seize-the-day practitioners including nightclub dancers, war photographers, bored housewives, and committed revolutionaries - offering a wide range of solutions to the daunting challenge of leading a meaningful life.
A smart, practical guide to rocket-powered business growth.
Aligned to Achieve puts sales and marketing on the same page, creating a revenue "dream team" that will drive your organization to new heights. Smart, practical explanations, case studies, and tips guide you toward action over theory, and dozens of examples illustrate the tangible effects of these changes in action at business-to-business companies. Written by sales and marketing executives who have made alignment work, this book is directed toward practitioners and leaders seeking to crack the code of sales and marketing alignment. Contributions by industry thought leaders and B2B executives provide fresh perspective and nuanced direction, while thoughtful, strategic, and well-supported guidance throughout helps you remove the obstacles standing in the way of your organization's financial and strategic goals.
Misalignment between sales and marketing is an age-old problem - frequently lamented, but seldom addressed. As this schism grows amidst the evolving marketplace, its effects on top and bottom line performance are being felt more than ever before. This book shows you how to bring sales and marketing together effectively once and for all, leveraging their strengths to build an unstoppable force for growth.
Misalignment is frustrating for everyone in sales, marketing, and leadership. It's also detrimental to your organization's performance - but the problem is not insurmountable. In fact, most of the obstacles it creates are self-inflicted, and entirely within control of leadership. Aligned to Achieve helps you identify and remove those obstacles, and build a culture of sustainable growth.
There's a big difference between continuously encouraging employees to do their jobs well (coaching), attempting to fix poor performance (counselling), and helping top performers excel (mentoring). Unfortunately, most managers don't truly understand how and when to do each. The updated and revised edition of Coaching, Counselling & Mentoring gives managers specific, practical techniques for using all three to improve the performance of all their people. Filled with helpful tools like self-assessments and real-life scenarios, this is an essential guide for managers who want to build their confidence and skill in getting the most from their people.
Filling a huge gap in our spiritual culture, here - at last - is a comprehensive and elegant translation of the 1854 French masterwork of occult philosophy.
The Doctrine and Ritual of High Magic reignited the esoteric spiritual search in the West and led to the emergence of Madame Blavatsky, Manly P. Hall, and the New Age revolution.
Lévi's study of magic is an absolute must for every seeker in occult, esoteric, and druidic realms, but this need has been frustrated by dated and inaccurate translations - until now. Greer, a respected occult scholar, and Mikituk, a masterful translator, collaborate to restore this landmark work to the center of the alternative spiritual canon.
In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media done right can build and strengthen your relationship with your customers, encourage brand loyalty, extend your influence, and expand your credibility.
Social media changed the world - and today's social media platforms evolved to meet the world's changing needs. You've got more choices than ever before - online video, web audio, teleseminars, and more - plus new ways to attract prospects, retain customers, and reach a bigger audience. The trick is learning how to put the pieces together to create a powerful social media presence that draws in your ideal clients around the clock and around the world.
By using the powerful strategies in The Essential Social Media Marketing Handbook, you will:
Leah Guy believes that disconnection is the root of all fear, and the attempt at letting go causes more problems than it solves. Debunking the myth of detachment and other popular New Age ideologies, she emphasizes that there's no escapism in emotional healing. Rather, the process is about putting the personal pieces of your heart, mind, and soul back together again. The Fearless Path offers a radical approach that will heal trauma, fear, heartache, and mental and physical health.
Overcoming anxiety, sexual abuse, eating disorders, and addiction using the principles in this audiobook, Leah has spent her life helping others find relief and freedom from personal afflictions.
In The Fearless Path, you will learn:
Why are we seeing growing numbers of people suffering from debilitating chronic symptoms of pain, fatigue, inflammation, and cognitive impairment that medicine is failing to resolve? A new paradigm is needed where we understand the mind and body as an interconnected flowing system. This paradigm embraces the self-healing, self-correcting, and self-creating natures of our connected mind-body system.
Physical symptoms are simply a sign of disharmony and energetic imbalance, a "tap on the shoulder" from our intelligent body that is trying to get our attention. This "tap" on the shoulder can become debilitating symptoms over time. When we pay attention, and understand this communication, we can take the steps to facilitate our own self-healing.
This audiobook explains the origins of chronic symptoms and outlines the road to recovery. Listeners are offered life-changing principles and practices to regain harmony in their lives and bodies, whether they suffer from chronic fatigue syndrome, fibromyalgia, adrenal fatigue, trauma, depression, or anxiety. It explains how we can learn to heal ourselves from the inside out by re-conceptualizing the relationships among our bodies, minds, and emotions, embracing the full importance of the mind-body connection, and tapping our natural restorative capacities.
Here, listeners will find ways to maximize the connections between optimum health, peace of mind, and fulfilling life experiences, all emerging when we are aligned with our "true self".
Today's boardrooms are filled with executives wringing their hands over such concerns as product decisions, the new consumer, and financial results, and even if they find a solution, all their work will only have a granular effect on real growth. Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to unbelievably invent more time, catapult your energy, and boost the productivity of your resources.
Author Val Wright has unlocked the potential of leaders of all stripes - from doctors to musicians to C-suite executives - and guided their ascent to the next level of success. In most cases, the obstacle they overcome is not the economy, the market conditions, or the competition. In her storied career, she discovered that the secret to exponential growth comes down to how leaders ruthlessly manage their time, energy, and resources...in a thoughtful way. Through firsthand stories of the author being thoughtfully ruthless in her own career and life, she shows you how to do the same by adopting the habits, skills, and practices of some of the most successful business leaders of our time. You'll learn how to become sensibly selfish, how to spend your time and energy, and what issues to delegate or ignore so you can clear your slate to focus on what really matters to you. Designed around the principles it lays out, this straightforward resource comes packed with tangible directives that are quick and easy to use, inject fresh energy into your routine, and immediately improve the way you operate. Keep this toolkit at your fingertips for real-time coaching when you feel like hesitating, including:
Is your life adrift in a rudderless boat on the sea of life?
Do you have a vague notion about what lies on the horizon but don't know how to get there? Stuck in a boring rut of everyday struggles and responsibilities and long to add deeper meaning and purpose to your existence?
No Dream Is Too Big is for the person who's lost a job, or has ended a career, and is at a critical juncture about how to spend the rest of their life.
It's for the man or woman who lives in a depressed neighborhood and thinks, I'd love to live there one day, as they see expensive high-rises in the distance.
This audiobook is also is for the individual who has big-time aspirations but doesn't know how to make them into concrete actualizations.
Because there's a specific reason you're listening to this book: It's also for you!
In No Dream Is Too Big, you'll learn:
In this rich, fascinating, and surprisingly accessible introduction, leading expert Eric Siegel reveals how predictive analytics works and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.
Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die.
Why? For good reason: Predicting human behavior combats risk, boosts sales, fortifies health care, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections.
How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.
Predictive Analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.
In this lucid, captivating introduction - now in its revised and updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction.
How does predictive analytics work? This jam-packed audiobook satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing careers in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more.
A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics.
Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?
Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.
Great products are no longer good enough to win in business. Creative marketing and delightful customer service, too, are not enough to succeed. Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences.
Welcome to a new era of business in which your brand is defined by those who experience it.
The future of business lies in experience architecture, and you are the architect.
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change?
Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward thinking executives, innovators, and academics, all grappling with today's unique challenges and opportunities.
This audiobook offers a concrete set of principles, including the All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the cocreation of a future better for business, better for people, and better for society. Actionable steps include: