Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
$27.98

Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. 

Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage, an approach to help cut through the clutter, stand out, and effectively build business. What's needed is a timeless framework - a way of looking at marketing as tied to both business growth and the building and nurturing of ongoing customer engagement. 

It's time to move the focus from social media and evangelists, sales and marketing alignment, and the latest hot cloud-based marketing tools, to what really counts: convincing customers to trust you with their business - not just once, but time and time again.

Investing with Impact: Why Finance is a Force for Good
$27.98

Investing with Impact: Why Finance Is a Force for Good outlines the roadmap to reinvigorate a skeptical public and demoralized financial services industry by making the case that contrary to popular misconception, finance is not the cause of the world's problems, in fact, it can provide the solution. Author Jeremy Balkin presents the case that the finance industry can improve the state of the world by positively influencing the allocation of capital. 

The book explains the methodology of Balkin's 6E Paradigm, opening the toolbox to this revolutionary framework for the first time. He helps listeners assess investing through a different lens. In so doing, Balkin expands the impact investment universe, enabling mainstream capital to flow where opportunities generate positive investment returns and have demonstrable social impact. 

Described by the Huffington Post as the "Anti-Wolf of Wall Street," Balkin is challenging the status quo on Wall Street by leading the intellectual debate embracing the $1 trillion frontier impact investment market opportunity. The book demonstrates conclusively that, if we can change the culture in finance, we can change the world for the better.

No-Drama Leadership: How Enlightened Leaders Transform Culture in the Workplace
$27.98

Choice. Power. Speed. Today's leaders continually face these forces. But with too many choices, too much power, and too much speed, leaders often make decisions in a heightened state of emotion (and drama). Hasty decisions are often poor ones, and in this climate there is no place to hide. Privacy is a thing of the past; the days of covering up or ignoring a problem are over. In today's transparent culture, the decision making of leaders is more vulnerable than ever - and it is more critical than ever to get it right. 

Marlene Chism's No-Drama Leadership introduces just the model the corporate world needs. Using case studies, checklists, and examples from various levels of hierarchy in leadership and from a variety of industries, Chism introduces the mind-set shifts and practical skills needed to develop enlightened leaders whose decision making flows from a much more grounded and aligned place

Spiraling Upward: The 5 Co-Creative Powers for Women on the Rise
$27.98

Women comprise 51 percent of the world's population, make up over half of the workforce, and control 85 percent of consumer decisions. It's estimated that two thirds of the nation's wealth will be in women's hands by 2030. Never before have women been so degreed or so represented as decisionmakers in all areas of influence. 

Why, then, are women withdrawing from leadership positions in unprecedented numbers? Why has the tally of women in middle management reached a plateau? 

The traditional path to leadership in Western culture was forged by men. This linear, head-down, forward-at-all-costs method doesn't work for women, who define success in more holistic terms, seeking both personal and professional fulfillment. Wendy Wallbridge recognizes this unmet need of professional women for an alternative path to success, and her new audiobook, Spiraling Upward: 5 Co-Creative Powers for Women on the Rise, offers the solution. 

Using her tried and true "Spiral Up" method, Wallbridge teaches women to cultivate the five co-creative powers of energy, thoughts, feelings, speech, and action. This method encourages each listener to create a fulfilling life aligned with her own gifts and callings. Complete with easy-to-follow steps and exercises, as well as inspiring stories of 30 successful women, this book offers a cogent, step-by-step roadmap for professional women to unlock their power and achieve success on their own terms.

Entrepreneurship for the Rest of Us: How to Create Innovation and Opportunity Everywhere
$24.98

Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own. 

Based on extensive research, Entrepreneurship for the Rest of Us reveals the best practices of the most successful entrepreneurs, those who are adept at continually innovating and seeing opportunity where others do not. They do that by following a rigid approach. For example: They never start with a new idea, but by trying to solve a market need. Financing is an afterthought. They get started with the resources at hand (not only does that allow them to move quickly, if things don't work out, they are not out much). Perfect is the enemy of good, it is much more important to get out into the marketplace with a prototype than to keep fiddling with what you have. 

In short, the entrepreneurial mindset is a protection against economic uncertainty, and Brown's goal is to spread that thinking to individuals and large organizations alike. Though of course we won't all start or run our own companies, we need to learn to think like entrepreneurs so that when uncertainty hits, as it will again and again, individuals and companies will be better prepared to not only survive but win.

The Wolf in CIO's Clothing: A Machiavellian Strategy for Successful IT Leadership
$27.98

Machiavellians are few in number in IT. The massive pressure on CIOs continues to increase as the opportunities to use technology in business become more prevalent and more competitive. As CIOs often find themselves at the center of business conflict, they must not only familiarize themselves with Machiavellian tactics as a defensive weapon, but also learn to use them as an offensive weapon in extreme situations so that they can increase IT's contribution to their enterprises. 

As Italian political philosopher Niccolo Machiavelli implied, you're either predator or prey, and the animal you most resemble determines your position on the food chain. In The Wolf in CIO's ClothingGartner analyst and author Tina Nunno expands on Machiavelli's metaphor, examining seven animal types and the leadership attributes of each. Nunno posits the wolf - a social animal with strong predatory instincts - as the ideal example of how a leader can adapt and thrive. 

Technology may be black and white, but successful leadership demands an ability to exist in the grey. Drawing on her experience with hundreds of CIOs, Nunno charts a viable way to master the Machiavellian principles of power, manipulation, love, and war. Through compelling case studies, her approach demonstrates how CIOs and IT leaders can adjust their leadership styles in extreme situations for their own success and that of their teams.

Moxie: The Secret to Bold and Gutsy Leadership
$27.98

Leaders today need to be mindful of their circumstances as well as mindful of their own strengths and shortcomings. They need to have the disposition to succeed as well as the inner resourcefulness to persevere. Leaders must be willing to do things differently but also draw on tried and true traits, such as courage and gumption. Moxie is a concept that the modern leader is wise to adopt - one part courage, one part can-do spirit, and one part recognition. 

In Moxie: The Secret to Bold and Gutsy Leadership, author John Baldoni uses concrete, tried-and-true steps to bring out the inner leader in everyone. For management and employees alike, Moxieprovides a roadmap to inspire innovation and effective leadership. Whether you're already at the helm of your organization or still looking for a way up the ladder, Moxie is the leadership tool you can't do without. Built on the MOXIE framework, leaders learn how Motivation, Opportunity, an "X" factor, Innovation, and Engagement work together for success.

A New Era in Banking: The Landscape After the Battle
$29.98

The financial crisis that began in 2007 triggered a break with banking practices of the past. Even as the crisis occurred, a broader set of economic, geopolitical, and technological forces were already reshaping the financial industry's transition from the twentieth to the 21st century. While these changes in the financial and global climate have led to a major overhaul of banking regulations and increased scrutiny of banks, they have also revealed opportunities for the development of a banking sector fit for the future. 

A New Era in Banking: The Landscape After the Battle identifies the main drivers of change at the heart of this wholesale transformation of the financial services industry. It examines the complex challenge for financial institutions to de-risk business models, reconnect with customers, and approach stakeholder value creation. Untangling the severe mutations that have taken place in the banking sector, A New Era in Banking, contextualizes these changes within larger trends that extend beyond the confines of the financial crisis. Banks are more vulnerable than ever to the crosscurrents of economic, demographic, regulatory, and technological change. However, by discussing how banks can operate as flexible, technology-enabled information businesses, A New Era in Bankingadvocates financial practices based not only on survival, but innovation.

The Gen Z Effect: The Six Forces Shaping the Future of Business
$27.98

One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, and socially and economically engaged. 

What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations
$29.98

Organizations accomplish results when they powerfully engage employees and capture their discretionary time. This is more important than ever during this period where employees are facing unprecedented time poverty. Technology has blurred the lines between employees' work and personal lives, and they are faced with the challenges of successfully navigating and integrating work and personal demands. When organizations provide the right benefits, policies, and cultural practices, they win and they serve employees in the process. Using examples and real-world experiences from senior executives and employees, author Tracy Brower tells listeners the importance of work-life supports and how they lead to more engaged and fulfilled employees. Bring Work to Life by Bringing Life to Work is your go-to guide to work-life support, providing easy-to-read strategies for building and implementing your organization's strategies to harness work-life supports, increasing positive impact to your bottom line.

Millennials and Management: The Essential Guide to Making It Work at Work
$27.98

As management ages and prepares to work longer than previous generations, and Millennials join companies at steady rate, companies are suffering through tension and dissonance between Millennials and Boomers, and realizing that they can't just wait for management to age out to fix it. Finding productive ways to work across the generation gap is essential, and the organizations that do this well will have significant strategic advantages over those that don't. Millennials & Management: The Essential Guide to Making It Work at Work addresses a very real concern of large and small businesses nationwide: how to motivate, collaborate with, and manage the Millennial generation, who now make up almost 50% of the American workforce. The key is to change Boomer attitudes from disbelief and derision to acceptance and respect without giving up work standards. Using real world examples, author Lee Caraher gives leaders data-driven steps to take to co-create a productive workplace for today and tomorrow.

Search: How the Data Explosion Makes Us Smarter
$27.98

Search is as old as language. There has always been a need for one to find something in the jumble of human creation. The first web was nothing more than passing verbal histories down the generations so others could find and remember how not to get eaten; the first search used the power of written language to build simple indexes in printed books, leading to the Dewey Decimal system and reverse indices in more modern times. Then digital happened. Besides having profound societal impacts, it also made the act of searching almost impossibly complex for both engines and searchers. Information isn't just words; it is pictures, videos, thoughts tagged with geocode data, routes, physical world data, and, increasingly, the machines themselves reporting their condition and listening to others. Search: How the Data Explosion Makes Us Smarter holds up a mirror to our time to see if search can keep up. Author Stefan Weitz, a Director in Search for Bing (Microsoft), explores the idea of access to help readers understand how we are inventing new ways to access data through devices in more places and with more capabilities. We are at the cusp of imbuing our generation with superpowers, but only if we fundamentally rethink what search is, how people can use it, and what we should demand of it.

The Conscience Economy: How a Mass Movement for Good Is Great for Business
$29.98

A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes, and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft". Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-hear guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help listeners reframe how they evolve and grow whatever it is they lead - whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors, and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well".

Mighty Midsized Companies: How Leaders Overcome 7 Silent Growth Killers
$27.98

Midsized companies are often overlooked by Wall Street and mainstream media outlets, though they are an integral part of national economics. Thus it's important for national economic success to have a thriving midsized company sector. But that is not easy to do, largely because the factors that throttle growth of midsized companies can be quite different than those of their smaller and larger business brethren. Some of these factors are well known, but others can creep up on management teams and go almost unnoticed until it's too late. 

Drawing upon his own experience and interviews with more than 99 companies, author Robert Sher runs through seven "silent growth killers" that plague midsized companies which, if not addressed, eventually cripple growth. Mighty Midsized Companies offers clear, tangible, actionable advice about dealing with these killers and growing despite them.

The Social Leader: Redefining Leadership for the Complex Social Age
$27.98

Technology, global economics, and demographics are colluding to create workspaces that thrive on communities rather than hierarchies. Our industrial paradigm with its roots in the military is swiftly being replaced by a paradigm based on networks that are held together by passion and social connections, and fueled by instantaneous interactions between members of communities. This new paradigm is creating a massive impact on how we think about successful leadership and how we develop leaders. We have found that this shift involves thinking of leaders more as Mayors and less as Generals. The Social Leader structures a new approach to leadership and provides tools for leaders to understand themselves in this new era of connectedness and community. Authors Frank Guglielmo and Sudhanshu Palshule describe and explain the five new imperatives of leadership, the Tenets of Social Leadership, illustrating ways for leaders and would-be leaders to reimagine their personal narratives and their leadership capabilities.

Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
$24.98

Today, when companies and customers are faced with an infinite number of messages, the word relevance has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle - a magnetic one - that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance - both qualitative and quantitative - in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.

The Case of the Missing Cutlery: A Leadership Course for the Rising Star
$15.98

Kevin Allen, author of the Wall Street Journal best-selling The Hidden Agenda: A Proven Way to Win Business and Create a Following, is back, with a fabulously entertaining (and true) tale of a newly minted leader made buoyant during The Case of the Missing Cutlery: A Leadership Course for the Rising Star. As a young manager at an airline catering facility, Kevin had to find out why silverware was disappearing at a rapid clip. The route to solving this mystery of The Case of the Missing Cutlery results in Kevin learning to rise to the occasion, to become a leader who inspires followers and is able to rely on their hard work and support. For those who might find listening about leadership success at the Fortune 50 level inspiring but too far removed from their experience, the author offers up this down-to-earth story of an everyday employee turned rising star. The Case of the Missing Cutlery also provides exercises and further examples to bring the leadership messages home. [This edition contains content previously published as The Buoyant Leader.]

Cloud Surfing: A New Way to Think about Risk, Innovation, Scale, and Success
$29.98

When people hear The Cloud, they think of cloud computing, just a sliver of what The Cloud is today. The Cloud has grown: it represents the consummate disruptor to structure; a pervasive social and economic network that will soon connect and define more of the world than any other political, social, or economic organization. The Cloud is the first megatrend of the twenty-first century, one that will shape the way we will address virtually every challenge we face for at least the next 100 years. It is where we will all live, work, and play in the coming decades. The Cloud is where your kids go to dive into online play. It's where you meet and make friends in social networks. It's where companies find the next big idea. It's where political campaigns are won and lost. Cloud Surfing is the groundbreaking book that will explain how to access the full value of The Cloud and how to embrace its possibilities.

Make Waves: Be the One to Start Change at Work and in Life
$27.98

Make Waves encourages listeners to step up and be the one to initiate change in their work and lives. Author Patti Johnson walks listeners through the tools and techniques that they can use to create change in their own situations. Johnson elaborates on these tools even further to give listeners a sense of how to encourage and instill these "wave-making" behaviors in others within their organization. Using several diverse case studies as illustrative examples, Make Waveshighlights the important steps that individuals at any level can take toward positive change. By reinforcing listeners' desires to contribute and make a difference, Johnson connects on an individual level and bridges the gap between that desire and the actions necessary to realize bigger changes. 

Change can be big or small. It is the act of stepping up that Johnson embraces, as well as the ripple effect on those around. Interviews with famous Wave Makers, as well as everyday people, illustrate why it is important to be the one to start change.

Gamify: How Gamification Motivates People to Do Extraordinary Things
$27.98

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield and engage the audience, organizations need an edge. 

Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. While gamification has tremendous potential to break through, most companies will get it wrong. Gartner predicts that by 2014, 80% of current gamified applications will fail to meet business objectives primarily due to poor design. As a trend, gamification is at the peak of the hype cycle; it has been oversold and it is broadly misunderstood. We are heading for the inevitable fall. Too many organizations have been led to believe that gamification is a magic elixir for indoctrinating the masses and manipulating them to do their bidding. These organizations are mistaking people for puppets, and these transparently cynical efforts are doomed to fail. 

This audiobook goes beyond the hype and focuses on the 20% that are getting it right. We have spoken to hundreds of leaders in organizations around the world about their gamification strategies and we have seen some spectacular successes. The book examines some of these successes and identifies the common characteristics of these initiatives to define the solution space for success. It is a guide written for leaders of gamification initiatives to help them avoid the pitfalls and employ the best practices, to ensure they join the 20% that gets it right.

Success in Africa: CEO Insights from a Continent on the Rise
$24.98

In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa. The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in this fast-growth market. 

With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win? Success in Africa provides on-the-ground perspective, personal stories, and insight that Robert Rubin calls "essential reading for all who are interested in Africa for reasons of business, investment, policy, or curiosity." Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

The Nature of Investing: Resilient Investment Strategies through Biomimicry
$24.98

We are all investors. We invest our time, our energy, our money. We invest every single day, as citizens, as consumers, as businesspeople. At its core, investing involves connection, exchange, and mutual benefit. Lately, however, the primary, beneficial function of investing has been overshadowed by ever-more mechanized iterations of finance. We have created funds of funds, securitizations of securitizations, and entire firms whose business is based on harvesting the advantage of microseconds of trading speed. 

The Nature of Investing calls for a transformation of the investment process from the roots up. Drawing on the author's twenty-plus years of leadership experience in top investment firms, the book connects real-world finance with the field of biomimicry. Citing real-life examples and discussing principles from the natural world, The Nature of Investing shows how we can create an investment framework that is different from the mechanized one currently employed. Listeners will discover an approach that re-aligns investing with the world it was originally meant to serve. An approach that values resiliency over rigidity and elegant simplicity over synthetic complexity. This is the true nature of investing. 

Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

Middle School Makeover: Improving the Way You and Your Child Experience the Middle School Years
$27.98

Middle School Makeover is a guide for parents and educators to help the tweens in their lives navigate the socially fraught hallways, gyms, and cafeterias of middle school. This audiobook helps parents, teachers, and other adults in middle school settings to understand the social dilemmas and other issues that kids today face. 

Author Michelle Icard covers a large range of topics, beginning with helping us understand what is happening in the brains of tweens and how these neurological development affects decision-making and questions around identity. She also addresses social media, dating, and peer exclusion. Using both recent research and her personal, extensive experience working with middle-school-aged kids and their parents, Icard offers listeners concrete and practical advice for guiding children through this chaotic developmental stage while also building their confidence. 

Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.

60-Minute CEO: Mastering Leadership an Hour at a Time
$24.98

Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new audiobook that being a successful leader, running a business, and doing it extraordinarily well isn't a full-time job. In 60-Minute CEO: The Fast Track to Top Leadership, Cross makes the case that the single greatest determinant of business success revolves around the job at the top. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. Cross also reveals that a mediocre leader can be transformed into an exemplary one simply by refining two key things: Thinking and character. In Cross's trademark conversational style, he conveys why strategy and execution, while important, should take a back seat to authenticity and responsibility, and that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position.

The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success.

In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.

The Hidden Agenda: A Proven Way to Win Business and Create a Following
$27.98

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you - to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker. Decisions are made by people, and people have needs and agendas. 

Understanding these needs and agendas are critical to success in business. Kevin Allen's approach is not about persuading, but about creating a connection that assures a mutual win. Through his years of successfully pitching ideas, veteran ad man Allen has seen a pattern emerge: pitches aimed directly at the needs of the decision maker are winners. By recognizing the unspoken need of the decision maker, and connecting the pitch to that need, the likelihood of winning the sell is virtually assured. In The Hidden Agenda, Allen describes in practical terms an entirely new way to compel people to follow you and embrace what you are selling. 

The Hidden Agenda lays out concrete steps to identify the "who" you are reaching, "what" elements you can connect with, and "how" to connect with your audience with the end goal of simultaneously winning the sell and establishing an ongoing collaborative relationship. This entertaining audiobook moves at a rapid clip and is full of lively anecdotes of hard-won advertising campaigns. From Mastercard's iconic "Priceless" campaign to Rudy Giuliani's mayoral campaign, Kevin Allen has seen first-hand how to effectively find, connect, and speak to the Hidden Agenda to win business unfailingly, every time. 

Gildan Media and Bibliomotion are proud to bring you another Bibliomotion Audiobook. Featuring exceptional content for today's listener, these notable audiobooks contain the essential tools that can be applied to every facet of your life.